Priceline.com is an American company and a commercial website that helps users obtain discount rates for travel-related purchases such as airline tickets and hotelstays. The company is not a direct supplier of these services; instead it facilitates the provision of travel services by its suppliers to its customers.
“The Negotiator harbors many secrets, and this is just one of them,” said Mr. Shatner.”It’s another layer to the enigma of The Negotiator that shows us there are many different ways to find great hotel deals. And, as in life, there is something new he can learn from a younger perspective.”
“It’s definitely exciting working with Bill, and being part of a campaign and a brand that I’ve pretty much grown up with,” said Ms. Cuoco. “He has single-handedly built the Priceline Negotiator into a pop culture icon. I think there’s a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn’t want to be William Shatner’s daughter?”