The advert called “Brilliant Enterprise” is designed to demonstrate how General Electric’s deep-sea oil & gas technology helps to discover and maximize resources in extreme conditions. GE is building the world by providing capital, expertise and infrastructure for a global economy. GE Capital has provided billions in financing so businesses can build and grow their operations and consumers can build their financial futures. They build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retail facilities around the world work better.

In previous adverts in the campaign, the advertising features a famous machine from popular culture:  in this case, the U.S.S. Enterprise.

This latest advert sees Mr Sulu and Science Officer 0718 saving the Enterprise from plunging into a black hole.

Knight Rider and Back To The Future have also featured in adverts to promote their campaign