Realise Digital worked with CBS on an augmented reality campaign for Star Trek entitled ‘Beam Me Up’. The transporter app was developed for the Destination Star Trek London back in October 2012.
Using the Aurasma platform users of the app were able to beam themselves off the Star Trek transporter at the event by pointing the app at a specially constructed stage.
Over the two and a half day event the ‘Beam Me Up’ experience was viewed over 6,000 times with the app itself downloaded to nearly 4,000 devices.
The app has now been nominated in the Interactive Advertising & Media/Individual/Augmented Reality category at this year’s Webby Awards.
The winner will be decided by public vote.