Paramount partnered up with the WWF to participate in an Earth Hour event with a special Star Trek Into Darkness lightshow featuring the Starfleet Logo hovering and rotating in the London night sky.
Earth Hour is the single, largest, symbolic mass participation event in the world. Born out of a hope that we could mobilize people to take action on climate change, Earth Hour now inspires a global community of millions of people in 7,001 cities and towns across 152 countries and territories to switch lights off for an hour as a massive show of concern for the environment.
WWF called on hundreds of millions of people in thousands of cities and towns around the world to switch off their lights for an hour at 8.30pm local time on Saturday 23 March to show their concern for the environment.
In conjunction with Ars Electronica Futurelab and Ascending Technologies, quadrocopters formed the Star Trek federation logo by Tower Bridge. The quadrocopters used batteries charged in Austria with green energy from the Austrian renewable energy grid, in keeping with Earth Hour’s initiative.
John Fletcher, Director of Marketing for Paramount Pictures UK, said before the show: “We are very pleased to go ‘into darkness’ with the rest of the world in support of Earth Hour. It seems fitting to be associated with such a global cause.”
Kellie Rollings of WWF said: “WWF is delighted that Paramount is supporting this year’s Earth Hour event. Millions of people around the world take part in Earth Hour year on year and we’re always looking for innovative ways to get our message out there. It’s fantastic that Paramount has chosen to mark the hour by dimming their lights at this unusual light display.”
— Paramount PicturesUK (@ParamountUK) March 24, 2013