Hewlett Packard Enterprise has unveiled a new commercial in partnership with Paramount Pictures.
Inspired by Star Trek’s mantra to “boldly go where no man has gone before,” Hewlett Packard Enterprise partnered with Paramount Pictures to propel our most advanced technology 250 years into the future in the new Star Trek Beyond, coming to theatres worldwide on July 22
Over the course of several months, team members from Hewlett Packard Enterprise – from researchers and engineers to industrial designers and UX specialists – collaborated with the creative minds behind Star Trek Beyond to develop three conceptual technologies for the film, all based on HPE’s biggest and most ambitious research project – The Machine.
The Machine is poised to leave behind sixty years of technological compromises and inefficiencies, reinventing the fundamental architecture on which all computing is currently based – from smart phones to data centers to super computers. It aims to enable a leap in performance and efficiency, while lowering costs and improving security.
This new technology would no doubt seem like science fiction to the first computer pioneers of the 1950’s. And, even today, the possibilities seem beyond comprehension. As you can imagine, this gave HPE and Star Trek Beyond production teams plenty of creative runway for the film.
Without giving any spoiler alerts, we collaborated on three different technological concepts in the film: the quarantine, the diagnostic wrap, and the book. Each of these concepts showcase HPE’s vision for the future of technology, but are rooted in developments we hope to introduce much sooner.
AT HPE, we pride ourselves on continually innovating to illuminate the road ahead, accelerating what’s next. We are thrilled to be a part of such an iconic franchise, and we can’t wait to see our ideas come to life next month on the big screen. But as you watch, don’t forget, some of the fiction is closer to reality than you think.