Les Moonves CBS CEOLes Moonves President and Chief Executive Officer of CBS Corporation recently spoke about the upcoming new Star Trek series at the Deutsche Bank Media, Internet & Telecom Conference.

Les Moonves: When [CBS] split from Viacom ten years ago, January 1, 2006, one of the big sticking points, as you can imagine, was “Star Trek.” You know, we both wanted it.

They said “It’s a movie!” and I said, “No, no, no, it’s a TV show.” Actually, we’re both right. So they kept the feature film rights, we kept the television rights; they have [“Star Trek Beyond”] coming out July 22.

Our deal with them is that we had to wait six months after their film is launched so there wouldn’t be a confusion in the marketplace.

Paramount still have the option to bring back the movie cast for a fourth film in the future.

Star Trek Beyond Logo

Moonves commented on the financial benefit of international distribution for the new show.

“Star Trek” is an expensive show, it’s the family jewel, obviously. The previous “Star Trek” shows that we sold to Netflix did extraordinarily well; I don’t think it’s a great surprise that Trekkies would go to the [streaming services] of the world. So we sort of felt that we had a tiger in the bottle.

We announced “Star Trek,” and internationally, we basically have covered 60% of the cost of the show already… to make up that [other] 40%, it’s not going to take a whole lot of subscriptions, and it says to the world that we are very serious about this.

When you put something on [All Access], it’s got to be something special, something you wouldn’t find on the [CBS broadcast network], something that will attract subscribers. As I said, “Star Trek” was kind of a no-brainer: there aren’t a lot of [properties] out there with that kind of following.

In 2017, when “Star Trek” starts on All Access, we think that’s going to be extraordinarily successful.

Star-Trek-CBS-All-AccessMoonves expects the marketing push for CBS’ All Access streaming service to ramp up surrounding the Star Trek launch next year.

I think when “Star Trek” starts, which is in January 2017, I think you’re going to see a larger marketing push for [CAA] right then because there will be a lot of people who will sign up then.

In addition, we’re looking at offering a package of Showtime OTT [streaming] and All Access together, at a lower price point; we think that will be very effective.

The truth of the matter is, we haven’t pulled out all the stops. We gave both of them – Showtime OTT and CBS All Access – twenty seconds during the Super Bowl, which shows that we’re serious about them because that’s a lot of money, but we think they’re going to be both very effective and next year, it’s going to add a substantial amount to our bottom line.

Source TrekCore